Most marketers, companies don’t give two hoots about their hosting. That makes sense because when you are busy focusing on your idea, you don’t care about your hosting and most of the time it is rushed.
Why do you need to care about hosting?
Oh boy, you need to care! And here’s why
One of the biggest impacts of bad hosting is directly on one of the most important factors of a business, its revenue.
Downtime is one of the biggest revenue crushers. When your website is down, Google penalizes your website, reduces the ranking and visitors cannot come to your site and do any transactions.
Loading time is a major factor. In a study conducted by Amazon, it was found that a few microseconds in speed can affect the traffic by 1%. In a world where everything loads quickly, a slow loading website doesn’t stand a chance. People get frustrated and you also get penalized by Google.
Security Risk – Google will penalize you if your site is incapable of protecting users from attacks. They demote the websites and reduce their rankings.
As you can see, a hosting provider can directly affect the sales of a website. This is why most marketers who are worth their weight, immediately shop around for a good hosting provider that is perfect for their needs.
In this article, we do a comparison between two popular services – Kinsta and Siteground.
Let the battle begin.
Siteground Vs Kinsta
We compare both the services.
Kinsta is a recent entrant in the hosting market with a presence of over just 5 years. Kinsta is a WordPress focused hosting service that is built on Google’s Cloud Platform. Kinsta’s features include backups, sandbox testing, free migration among others.
In this fight, Siteground is the veteran, having been founded in 2004 in Bulgaria. They serve over 1.8m domains worldwide. They offer multiple services such as WordPress hosting, Web hosting, Woocommerce Hosting and Cloud Hosting.
Plans and Pricing
The Lowest Kinsta Plan
- 1 WordPress Installation
- 20,000 visits
- 5GB Disk Space
- Free SSL and CDN
- SSH Access
- Site Cloning
The Lowest Siteground Plan – Managed WordPress Hosting
- 10,000 visits
- 10GB Space
- 1 Website
- Free CDN
- Free SSL and HTTPS
- Kinsta offers Live Support, Chat Support and Tickets
- Siteground has Phone Support, Live Support, Chat Support and Tickets
- Kinsta does not offer unlimited emails
- Siteground offers unlimited emails
Money Back Guarantee
- Kinsta offers a 30-day money back guarantee.
- Siteground offers a 30-day money back guarantee.
- Kinsta has 15 Data Centres worldwide
- Siteground has Data Centres in Chicago, London, Amsterdam and Singapore
Server Up-Time Guarantee
- Kinsta has a 99.9% uptime guarantee
- Siteground has a 99.90% uptime guarantee
So what is Steground known for? They are known primarily for their speed. Having been in the business for more than 15 years, they have upgraded and adapted their technologies over the years to offer the best speed.
They use NGINX, HTTP/2, PHP7 and free CDN to boost the speed of their sites. They also have shared hosting services that are allocated in a smart way that ensures maximum speed.
Siteground is exceptional with customer support and for that reason, they provide a free transfer for new users, don’t charge for the domain name for the first year and a ready to use site builder.
Siteground offers a service in their ‘Gogeek’ plan that is called WordPress Staging. WordPress staging lets you create a copy of your website in the staging environment that is a replica of your live version to protect any untoward incident from happening in the live environment.
Siteground is also a powerful platform for developers, they provide a host of features that developers can use to improve their hosting experience and website performance.
Kinsta is the new kid on the block. And due to the gap in the market for dedicated hosting, companies like Kinsta have cropped up. So what makes Kinsta different from Siteground?
Kinsta, first of all, does not do shared hosting and has only dedicated servers. Dedicated servers use LXD managed hosts and LXC software containers. They are a tad faster than shared hosting because of no balancing of resources.
One of the knockout features of Kinsta is its use of Google Cloud. Google Cloud is one of the best cloud-based platforms out there that makes sure your hosting is on track and will never have downtime. Gcloud can also handle sudden surges in traffic.
One of the other aspects that makes Kinsta a top hosting provider is how they handle their UI/UX. Their dashboard is one of the best in the business. Most important features are a few clicks away and even non-programmers can coast through the various features.
From restoring backups to changing Php engines are all a few clicks away.
Kinsta also offers free migration from other hosting providers which comes in handy and saves you time and effort.
Kinsta has an uptime guarantee of 99.99% and if they don’t hit those numbers, they provide a 5% off on your next invoice.
Kinsta is also WordPress friendly. They know what their users want and cater to that market effectively. For example, it has features that handle cache-bypassing, dynamic page loading that is very helpful in the e-commerce business. They have a system for smart caching, that caches the most obvious pages and avoid caching pages like My account, for example.
The Pros and Cons of Kinsta
Pros of Kinsta
- Kinsta offers free SSL certificates from Let’s Encrypt. So how does it work? They sponsor Let’s Encrypt and in return, they offer all of Kinsta’s customers free SSL certificates
- The 30-day money back guarantee is a big plus especially considering the price of $30
- Kinsta is setup with Amazon’s Route 53 Premium DNS
- Kinsa offers every account a free daily backup of their website.
- There are over 15 server locations to choose from, which means its highly likely that you will find a server closer to your location
- There is also a KeyCDN integration that is done for free
- They offer an optimized WordPress stack
- Built on a strong Google Cloud Platform, there is very little possibility of downtime, bugs and other issues
- Kinsta offers server-side caching which is one of the most popular and efficient caching mechanisms used on the internet.
- There are staging/test environments to run your website in an inactive mode to check if everything works well.
- Integrating a CDN is very easy with Kinsta.
- The easy access dashboard is also way better than the traditional cPanel.
- Every day’s data is backed up and stored for a period of 14 days that you can access anytime.
- As Kinsta is WordPress focused, a lot of their architecture is built on serving the platform really well. One of them being, WordPress focused security features, DDOS detection. All the hardware, firewalls and software are built for the WordPress platform.
- If you are looking for more powerful tools such as Cloudflare, Railgun, Redis and others, Kinsta lets users upgrade.
Cons of Kinsta
- Kinsta will not work for other than WordPress sites. This means if you are looking to migrate to a new platform or change your core technology, you need to move away from this hosting provider.
- Kinsta is expensive. At $30 for the cheapest plan, this is a very expensive offering compared to other services that can offer the same service at $3+
- Kinsta doesn’t offer phone support, that could be a deal breaker for many users.
The Pros and Cons of Siteground
Pros of Siteground
- Cloudflare CDN is part of Siteground’s plan
- Siteground offers free backup and restore tools (All plans except startup plan)
- Private SSL certificate for free for one year (All plans except startup plan)
- Siteground provides daily backups for free for every plan.
- Siteground sponsors Let’s Encrypt who provide SSL certificates for every plan
- Siteground has dedicated plans for each and every one of your needs. They have plans specifically for WordPress Hosting, Woocommerce Hosting, Magento Hosting, Prestashop Hosting among others. No matter what your CMS is, Siteground has a hosting plan dedicated for that.
- Siteground offers phone support and real-time support, which means your queries will be answered instantaneously. Their support is considered one of the best in the world.
Cons of Siteground
- Although cheap, Siteground’s lower end plans lack basic features such as storage and domain addition. This means, even though you are paying a small amount at the beginning, you will have to upgrade within a short period of time to get the additional features.
- Sitegrounds’ Migrations aren’t all that smooths based on customer feedback. Compared to Kinsta’s easy migration, Siteground’s migration set-up isn’t easy.
- As Siteground was initially catering to the developer community, their UX for general users is quite poor. Previously, anybody developing a website was a developer. Now even marketers are building their own websites and Siteground makes it slightly difficult for them to manoeuvre various things.
- Siteground doesn’t offer any add-on features that attract users such as Facebook ad credits, free photo service provider, themes for plug and play etc are not available.
Summary of Kinsta
If a perfect WordPress solution is what you are looking for and you don’t mind paying a slightly higher amount for a high-quality hosting with literally no downtime, user-friendly dashboard, tight-security and powered by the Google Cloud Platform, then Kinsta should be your choice.
It’s fully managed, there are options for CDN, free SSL and HTTPS.
- Perfect for businesses that are growing steadily in traffic. Kinsta grows with you.
- Good for e-commerce companies that run on WordPress and want a seamlessly smooth experience or their customers should choose Kinsta.
- If your company does a lot of promotions and there are bursts of unprecedented traffic, Kinsta handles them with ease.
Summary of Siteground
Siteground has something for everybody. With plans starting from $3.95, the smallest of websites with the most basic information can use Siteground to kickstart their online business. Siteground also has impeccable customer service that is one of the best in the industry, especially the live chat feature.
If you run on a particular CMS, Siteground will have a plan for you.
- Perfect for small bloggers who want to pay the least price for a basic hosting setup
- Businesses that have a dedicated CMS and want a hosting that enables a particular CMS should use Siteground
- Businesses that want value add services like site-builder
The winner of Kinsta Vs Siteground is a difficult choice and it’s all about what the user wants. So here are a few parameters and let’s see which service won what.
|User Experience and Interface||Kinsta|